Category Archives: Development

Can Apple new iBeacon help retailers know more about their customers?

iBeacon is an indoor positioning system that Apple Inc. calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.” They can also be used by the Android operating system (limited to central-only). The technology enables an iOS device or other hardware to send push notifications to iOS devices in close proximity.

iBeacon hardware developed by 3rd party Estimote

Currently retailers will develop their own mobile app to spread marketing messages across audiences who installed the app. The drawback is receivers often ignoring non-relevant messages. With iBeacon retailers and marketers can tailor their push notifications to certain audiences, and not just broadcast a single message to everyone who has the app. For example when your previous customers are shopping at a certain area like lingeries in your store. You can immediately “shoot” customized promotional messages that are relevant to receivers’ interests. It has definitely opened a door to real-time, targeting marketing tactics for retailers together with existing mobile marketing strategy.

So far we’ve seen the iBeacon technology used in several retail environments including the Apple Store and Macy’s, as well as during events like CES and MLB games. As Hong Kong is one of the largest retail city in the world, SillyCube is looking forward to see indoor positioning technology adopted by Hong Kong retailers.

 

Reference:

1. Wikipedia explanation of iBeacon – http://en.wikipedia.org/wiki/IBeacon

2. 9to5 mac – http://9to5mac.com/2014/02/25/apple-releases-ibeacon-specification-through-its-made-for-iphone-program/

Howdycard.com is updated! (r01022010-003)

1. New Feature

1.1 Advertisement system with click and view counting
1.2 Guests can use ecard editor without login(register or login
dialog prompt when saving or publishing)
1.3 Request new 3d models form
1.4 Upload new 3d models by member
1.5 Upload tutorial
1.6 View member’s uploaded model in profile

2. Updated Features

2.1 Change website language by checking against client’s browser language at the first time visit
2.2 16 cards displayed in all ecards page
2.3 Save search item keywords when editing card, dynamically show hot-tags with real user data

Howdycard.com is updated! (r22012010-002)

Howdycard.com is updated! Below are the issues updated. Please keep on watching us for new features!

1. Only ecards with Chinese name will be displayed in home page

2. Date reminder. Email with be sent 1-2 day to remind members before the event date

3. Members can upload their own background images when editing cards

4. Changed the url for “All Card”

5. Ecard can be rated and made comment now

6. Advertisements area can be  purchased now

7. Added link exchange page

8. Added business ecard service page

9. image “alt” attribute is changed

10. Ecard image src is changed to /ecard/…..png

11. User Interface is updated

12. Reply ecard function (in display card and member panel)

13. Ecard can be posted in other websites like blog