Tag: Apple
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Can Apple new iBeacon help retailers know more about their customers?
iBeacon is an indoor positioning system that Apple Inc. calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.” They can also be used by the Android operating system (limited to central-only). The technology enables an iOS device or other hardware to send push notifications to iOS devices in close proximity. Currently retailers will develop their…